The recruitment focus of most clubs is to help the team win now. We can supplement that by identifying players using data and video who will generate value and help the team win in the long term. We evaluate the current squad player-by-player to find gaps and suggest replacements well-suited to the game model and competition.

Our first focus is on head coaches. The head coach, along with the director of football, is the conduit between the club’s model and the playing squad. We assess their tactical style, ability to develop players and impact on performances. We use our detailed player-by-player analysis to assess a head coach’s fit for the playing squad. Our second focus is set pieces, often the cheapest and fastest way to add goals to a team at any level.

Many prospective football club investors can benefit from a third party providing unbiased, objective analysis. We use our experience assessing the football side of clubs to inform valuations, assist in due diligence, build multi-club networks and create actionable plans. Our work during due diligence and immediately post-acquisition include predicting league-position outcomes, evaluating the playing squad and academy structures, and analysing competition - critical analysis for new investment.